Bio: Artac, Frank  (Appliance Store & Farm)

Contact: Mary Urban




----Source: Artac Family Album


Frank Artac Appliance Store Farm


ARTAC APPLIANCE--School St., Greenwood, Wisconsin, By Mary (Artac) Urban

My father, Frank John Artac, opened his first Appliance & Hardware Store where the Farmer's and Merchant's Bank now stands in Greenwood, Clark Co., Wisconsin. He was not only an enterprising businessman, but a licensed plumber and electrician as well. Later on, he purchased John Snedic's Gas Station on the other side of the street and relocated. The Herman Hoffman Garage, Robert Jackson Plymouth Auto Sales, Adolph Jackson's Kaiser/Frasen Garage, Rich and Chet Schield's Service Station and August Noetzel's Gas Station had all operated businesses there in the past.

The store did well for many years but faced with the competition of merchandise sales from larger towns, eventually became a mear shadow of what it once had been. The community's need for plumbing and electrical skills remained consistent and that vocation remained lucrative for him until he died in 1998.



The Farm of Frank and Mary (Gosar) Artac as it looked in 1955.

This family farm is located on the southwest corner of county roads G & O, three miles west of Greenwood, Wisconsin in Warner township. The area has always been referred to as, "The West Side" because it is west of the Black River. The Warner Immanel Evangelical and Reformed Church and its two cemeteries are just to the north of the property. My dad also owned the land on the northwest corner. Olson, the previous owner, owned all four corners. My brother Bernard now owns the northeast corner. Dad bought the land before going off to fight for our country during WWII. While in the service, he sent money to his brother, Ludwig, so he could make the payments for it.

Most of our neighbors were German farmers. We were the exception in the community because we were Slovenians and my dad did not do dairy farming. He raised beef, hogs, chickens, and crops such as corn, oats and hay. This was done in addition to his electrical business and store.

In those years the religious and ethnic groups did not socialize very much. But because my dad was a businessman, plumber & electrician, we mingled with everyone. He was always drumming up business. I don't think there was a church in the area that we did not go to their fish fries, pancake breakfasts or suppers, etc.

This is how the Artac farm looked in 1980.



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