Clark County Press, Neillsville

January 7, 1993, Page 20

Transcribed by Sharon Schulte

Index of "Good Old Days" Articles

By Dee Zimmerman

The 1922 Auburn "Beauty-Six" Coupe.

Seventy Years ago, those who went out "car shopping" in Neillsville, no doubt shopped at Dahnert Brother’s Garage where they could view and try out the new Auburn "Beauty-Six" car. It was available in the sedan and coupe models.

In the sedan photo, notice the upper fold-out portion on the windshield. There weren’t bumper guards in front or back. Am I right in remembering the temperature gauge mounted on top of the radiator? In later years, an ornament was mounted in that position. The temperature gauge was used to check the radiator. Looking at the photo, we certainly realize the many changes in the automobiles.

Notice the trunk cover on the coupe. The hinges are positioned on the bottom of the door near the spare tire, which could indicate it had a rumble seat. There are some of us who are old enough to have ridden in a rumble seat. The cover or hood was opened up with a set of seats in position for extra seating. A young, single man who was owner of such a coupe was very popular. On a hot, sunny summer day he could easily find a buddy who wanted to take his "girl" out for a ride in the coupe’s rumble seat. It also could be a romantic ride for a couple on a moonlit night to and from a dance. As one fellow said who owned such a car, "My gas was paid for by friends who begged for a ride with their girl in the rumble seat of my coupe".

The brochure with these photos and some information about the cars’ features was brought to us by Duane "Pete" Peterson. Pete found a box of papers in the building where his business, "The Green Lantern" is located on 7th Street. The brochure was in that box and we thank Pete for sharing this bit of history.

The 1922 Auburn "Beauty-six" Sedan.

Here were some of the features of the Auburn "Beauty-Six:"

1. Velvety Spring Action. 2. Perfect Car Balance. 3. Absence of Motor Vibration. 4. Comfortable Seats. 5. Ease of Control. 6. Absence of Gear Clashing. 7. Easy Steering. 8. Noiseless – No Squeaks or Rattle. 9. Absolute Confidence in Brakes. 10. Protection From Bad Weather. 11. Sure Starting. New Prices f.o.b. Auburn, Indiana were Coupe … $2475 Sedan … $2495, Cord tires standard equipment. The 1922 models are here!

Compiled by Terry Johnson


"To Mr. And Mrs. Reinhold Pagenkopf of Pine Valley, Monday, Dec. 31st, a pair of twin boys."

"It is reported that Orville Wright is experimenting on a small aeroplane that is designed to occupy the same place among aircraft that certain low-priced cards do among automobiles – From the January Popular Mechanics Magazine."

"—Can’t look well, eat well, or feel well with impure blood. Keep the blood pure with Burdock Blood Bitters. Eat simply, take exercise, keep clean, and good health is pretty sure to follow. $1.25 a bottle."

"—Having moved to Neillsville, I now have time to additional music pupils. Any one interested, call Gladys Neff. Telephone Black 206."

"Tioga now has a total Red Cross membership of 29 or 30."

"Our blacksmith, George Campbell has been quite busy the past week shoeing horses, as the roads are very slippery."

"North Pine Valley: Will Marg helped John Wieting butcher Monday."

"Columbia: The play ‘Mrs. Briggs of the Poultry Yard,’ given by the school Christmas Eve, was fine. Quite a large crowd was in attendance in spite of the extremely cold weather and icy roads."

A touring car, with the canvas fold-back top, which was owned by a Columbia area resident. Names listed nder the photo were: Sadie Blackman, Werner Meyer, Marie Ehlert, Laura Ehlert and Erich Ehlert. (The back tires have chains on, which means the Spring roads were muddy. Notice also, the shotgun on the running board.



"The blacksmith orthographist of the new Hewett street bridge spelled Hewett with an (i) thus: ‘Hewitt.’ It’s dead wrong but took witt to do it. He ought to be made to hew it right."


"The great dedication ball at the new opera house will be held on February 22nd. In magnitude it will mark an epoch in Neillsville’s advance to the proud position of a city that isn’t a village."


"Neat silver tablets, properly inscribed, are to rest in the windows of the Unitarian Church indicating to whose memory the windows have been erected."


"C.A. Youmans went to West Superior Tuesday to look after his lumbering interest in that locality."


"The Lynn Mutual Fire Insurance Co. held its fifteenth annual meeting at the Court House in the City of Neillsville the third day of January 1893… The following is the Board of Directors elected: Fred Vine, Chas. Sternitzky, Alonzo Brooks, Ira Fike, John Rausch, William Schlinsog, A. Benedict, S.E. Hutchings, A. Steinwand."


On Monday, January 2nd, the last day of his 14 years as county treasurer, Hiram N. Withee was presented a gift from county officials who gathered in his office that morning. The gift was a black cane with a solid gold head, and was inscribed: "Presented to H.N. Withee, Treasurer, Clark Co., Wis., 1879 to 1893, By his associates." Donors were: C.S. Stockwell, Wm. Zassenhaus, R.B. Salter, J.R. Sturdevant, L.M. Sturdevant, Herman Schuster, C.F. Grow, H.M. Root, Geo E. Crothers, C.A. Youmans, James O’Neill, and J.W. Page.



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