Bio: Ylvisaker, Joseph (1957)

 

Contact: Dolores Mohr Kenyon

Email: dolores@wiclarkcountyhistory.org 
 

Surnames: Ylvisaker, Bondehagen, Rush, North, Zilk, Anderson, Scott, Nelson, Dux, Harvey, Bryant, Gusloff, Overman 
 

----Source: Clark County Press (Neillsville, Clark Co., WI.) July 3, 1957 
 

Ylvisaker, Joseph (1957) 
 

Did you know that Joe Ylvisaker once planned to spend his life as a missionary in South America; that he joined the Civilian Conservation Corps to prove that his application would be accepted; that he has a lifetime certificate to teach school in Wisconsin and Minnesota; that he spent seven years in the Wisconsin National Guard; that he played football in high school and college; and that he was "up-in-the-air" when he saw Neillsville for the first time? 
 

This, and the following information, is given to make our readers better acquainted with one of Clark County’s leading citizens. 
 

Joe Ylvisaker was born near Stoughton, October 13, 1914; attended rural school just north of Stoughton for eight years, and was graduated from Stoughton High School in 1933. 
 

When a friend chided him, and said that he could not get into the "CCC," he placed his application with the corps and was surprised to find that he was accepted promptly.  Enlisting at Fort Sheridan, Ill., then was sent to Northern Wisconsin, near Dunbar, to spend seven months in 1934, leaving it to enter Lutheran Bible Institute, Minneapolis. 
 

With a desire to enter the missionary field in Columbia, South America, he realized that he would need a college education, and entered Augsburg College in the fall of 1934.  Due to the fact that he had to work his way through college, he took five years and was graduated in 1939, with a liberal arts degree, which carried with it qualifications to teach school in Minnesota and Wisconsin. 
 

Returning to Stoughton in 1939, he found the Nelson Muffler Company starting an expansion program in Stoughton, and in January, 1940, he entered the employ of this company, remaining in Stoughton until 1945. 
 

In September, 1945, in a Piper Cub plane, he flew to Neillsville with the late C. E. Nelson, president of the company, and had a "bird’s eye view" of Neillsville, landing at the airport west of the city to find Herman North, Joe Zilk, Victor Anderson, and Jess W. Scott, who were representing the Neillsville Kiwanis Club, there to greet them. 
 

"As we approached the city of Neillsville from the west on Highway 10," Joe relates, "the impression was wonderful, and I felt a desire to make Neillsville my future home." 
 

In November 1945, The Nelson Muffler Corporation opened a factory in the property now used by Neillsville Auto-Test, Inc., near the depot, and Joe Ylvisaker was the plant manager.  Alfred Dux, who for many years has been the efficient shop superintendent, was the first man hired to work in the new plant.  
 

In 1947, Nelson Muffler transferred to the former Inderrieden Canning Company plant, near the bowling alley, where they are located at the present time, the larger space being needed to accommodate increased production.  
 

Appreciating the steady growth of the Nelson Muffler business, Robert Harvey, then president of the Neillsville Chamber of Commerce, approached Mr. Ylvisaker in 1955 to see whether the Chamber could do anything to aid in an expansion program.  Many committee meetings were held and through efficient planning and hard work, arrangements were made in the fall of 1956 for a new building to be erected east of the fair grounds for Nelson Muffler by a newly-organized Neillsville Industrial Corporation. 
 

When C. E. Nelson was killed on May 23, 1956, in an auto accident near Madison, many hearts were saddened and many wondered what effect this would have on the future of the Nelson Muffler expansion program in Neillsville.  But, although three was a delay, the program went forward, with Ed Bryant as president, and Oscar Gusloff, who had been secretary, stepping up into the vice presidency.   Both have been with the organization since its inception and have proved to be well-qualified to carry the program forward successfully. 
 

The new building, 120 by 200 feet, with 24,000 square feet of factory space, is nearing completion and tentative plans are now underway for moving about July 15. 
 

Everyone in the Neillsville area likes Nelson Muffler; everyone likes Joe and his family; and as Dr. M. V. Overman stated as he invited a Neillsville resident to invest in the Neillsville Industrial project: "It is work the investment to have this leadership and industry in Neillsville." Dr. Mike went on to say that "an investment in Nelson Muffler is an excellent one and every family should be represented among the stockholders." 
 

It was in September, 1937, that Joe Married Nora Bondehagen at Stoughton and the Ylvisaker family now consists of Elizabeth (Betty), Mary and Joel, all of whom have endeared themselves to the business, professional and community life of Neillsville. 
 

Joe Ylvisaker is a member of Blue Lodge and chapter of Neillsville Masonry, past member of Neillsville Kiwanis Club, charter member of Chamber of Commerce, member of First Congregational Church, former scoutmaster at Stoughton and Neillsville, member of scout committee, and resides on Clay Street in the former Walter J. Rush residence.  
 

In speaking of his relations with the Nelson Muffler plant, Joe said: ‘I think the calibre of the men working in the Neillsville plant is of the very highest and this is the reason for the wonderful success in Neillsville." 
 

Joe has proved himself a man of sterling character, pleasing personality, and a booster for the betterment of Neillsville.  In like manner, Neillsville citizens will be forever grateful to Nelson Muffler Corporation for locating here and for establishing such a successful community enterprise. 

 

(Response to this obit provided by Don Schutte on 2/16/2010)

JOE WAS FOR NEILLSVILLE AS LONG AS HE COULD GET WORKERS AT 99 CENTS AN HOUR IN 1960. THERE WAS A UNION VOTE AT NELSON MUFFLER AND IT DID NOT GO THRU AND JOE PROMPTLY FIRED 23 WORKERS WHO VOTED FOR THE UNION. AFTER THAT NELSON MUFFLER DOUBLED THE WAGES AND MANY OF THOSE WHO VOTED AGAINST THE UNION CAME OUT AND RETIRED SMELLING LIKE A ROSE ! !

 

 


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