News: Neillsville, Wis. - Alta’s now ‘Smartwear’ (1955)

Contact: Dolores Mohr Kenyon


Surnames: Volkmann, Gustman, Hubing, Quinlan, Richmond 

----Source: Clark County Press (Neillsville, Clark Co., WI.) July 14, 1955 


Neillsville, Wisconsin

Alta’s now ‘Smartwear’ (1955) 

It’s "Smartwear" - The name chosen by Mr. and Mrs. Paul Volkmann for the ladies’ ready-to-wear store formerly known as "Alta’s" has been selected.  It is: Volkmann Smartwear. 

The winner of the contest conducted to name the store was Mrs. Caroline Gustman of 1108 Hewett Street, Neillsville.  She will receive $20 in merchandise of her choosing. 

Runners-up in the competition were: Mrs. Hazel Hubing and Mrs. Eva Quinlan, both of Neillsville, and Mrs. Robert Richmond, of Neillsville, route 3.  Each will be given $2 in merchandise. 

The selection was a difficult one for Mr. and Mrs. Volkmann. To select a single name out of 114 entries was a little more of a task than they had presumed it would be; and they mulled the names suggested over and over before making the final decision. 

The only reason that the Volkmann name appears at all is that from the number of entries that customers wanted the name used in identification. 



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