News: Neillsville - Mother-in-Law Seat (1953)
Contact: Dolores Mohr Kenyon
Surnames: Ebert, Svetlik, Bergemann, Jahr,
Schlinsog, Lawrence, Linster, Sturtz, May, Perkins,
----Source: Clark County Press (Neillsville,
Clark Co., WI.) June 11, 1953
Mother-in-Law Seat (1953)
Mother-in-Law Seat is feature of show - Captures
all eyes upon Old Ford at show on anniversary:
honest-to-goodness "Mother-in-Law seat" proved a feature attraction
at the Svetlik Motor Co. Monday, as hundreds of people crowded into
the building to help the local celebration of the 50th
anniversary of the founding of the Ford Motor Co.
Mother-in-Law seat - and that’s actually what it was called -
was on the rear of a 1910 model Ford automobile, loaned for the
celebration by Arnold Ebert of Neillsville. Complete with
carbide lights, foot and hand horns, brass radiator, and all, the
1910 Ford showed the strong influence of the horse-and-buggy
days. Its "body" looks like a surrey with a fringe on the
top. Behind the "surrey," was a single upholstered seat, cut off
from conversation with the occupants of the front seat. And
this was the Mother-in-Law seat.
Another old Ford on display in the showroom, also
in running condition was a 1925 model belonging to Tony Svetlik,
brother of the garage owner, Frank Svetlik, and to John R.
Bergemann, Neillsville undertaker. This was the forerunner of
the modern-day light pickup truck.
Three other old Model T Fords, all in current
operation, were brought in by their owners for the
celebration. The oldest was a 1923 Model T belonging to
Walter Jahr of Neillsville. Others included a 1924 model
belonging to Henry Schlinsog, and a 1925 model belonging to O. W.
Lawrence, who lives south of Neillsville and drives the car weekly
to Marshfield and return. Each was presented with five
gallons of gasoline by the Svetlik Motor Co.
Twenty-nine cakes were entered in the anniversary
cake contest. First prize was awarded a cake baked by Mrs.
Marion Linster. The prize was $10. Second and third
prizes, amounting to $5 and $2.50, respectively, were awarded to
Mrs. Howard Sturtz and Mrs. Otto May, both of Neillsville.
Judges were Mrs. John W. Perkins and Mrs. Kenneth
the afternoon the cakes entered in the contest were cut and passed
out to visitors with coffee and Kool-Aid.
The evening celebration consisted of a two-hour Ford television show, with a television screen set up in the work room of the Svetlik Motor Co. Each visitor during the day was presented with a key chain.
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